Product, place, price, promotion- the heart of marketing that we all know and love so well. However, there's so much more to marketing! During the Pre-Management Panel event last Tuesday, students learned what marketing is really about and how to be part of program. The panel was made up of four people: Ryan Elder, a marketing professor; Tyler Morgan, a BYU alumni; Mallory Reese, a current marketing student; and Sarah Long, a pre- management student. All were vocal in answer

There are at least six opportunities that all marketing students desire: academic learning, skill acquisition, career preparation, networking opportunities, career placement, and free food. If even one of these experiences appeals to you, then the MA’s Dojos are the place to be on Tuesday nights at 7pm. This past Tuesday (November 8) those who came to the Dojo ate their fill of J-Dawgs and had an opportunity to learn some Google AdWords basics. Lucid Software, a local subscri

What do you think of when you hear the company name Qualtrics? For me, I used to think of those hundreds of surveys I’ve taken. However, after attending this Dojo, one word comes to mind- exciting, and that isn’t just because of free JDawgs. Qualtrics found a niche in the market and has since dominated it. A start up group in a basement of a house in our Provo town, is now used by two-thirds of the fortune 500 companies. So what’s the cause of so much success? They get result

Nothing like a test drive to help with a major decision, and some of our own MA’ers took the opportunity to try a couple West Coast companies on for size. Two separate recruiting trips, to San Francisco and Seattle, happened simultaneously this past weekend, with most of the people returning to classes on Monday. These two trips visited prominent companies in their respective cities; companies you might have heard of like LinkedIn, Microsoft, Twitter, and Google. Most us are